We specialise in Metadata. Our goal is to always be one step ahead with our Powerful Cutting Edge Algorithms, Our machine-learning models deliver 97% backtested prediction accuracy while they produce results that are at least 30% more accurate than last touch attribution in terms of incrementality. Plus, our models indicate an average 50% reduction in misattribution to self-attributing networks like Facebook and Google compared to the last touch.

Data is a powerful tool, especially in business. Despite this, and the benefits it can bring, not many business leaders are familiar with data’s counterpart, metadata, and its usefulness. By understanding metadata and adopting a metadata management policy, businesses can harness the extra layer of insights to drive and facilitate even better results.

We work with more than 20 market leaders across the world in more than 26 Countries and across all verticals.

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